412.848.3397

ashleyrosebryan@gmail.com

Portland, OR

Director, Global Experience Design Strategy
Ford Motor Company | Remote | 2023 – 2024

  • Led a team of 5 in Strategy & Insights, focused on delivering best-in-class digital and physical brand experiences. Directed the design of out-of-vehicle experiences, enhancing brand engagement across key touch points.

  • “Demo Mode” Experience Design: Led a cross-functional team to create a XD vision and service blueprint for in-vehicle demos. Experience design built on the brand stories of key Ford nameplates. 

  • “Step into the Lifestyle” Retail Program: Developed an insights-backed experience design program for dealer-facing seasonal and regional product display. National roll-out started in Aug 2024.

Senior Manager, Customer Insights, Product Marketing
WeWork | Remote | 2020 – 2023

  • Led a team of 3 in Product Marketing and Member Experience to provide insights to the brand marketing team on potential new members (PNMs) and optimization ideas for active member experiences.

    • Developed and scaled the WeWork Global Member Segmentation Strategy, B2B and B2C strategies

    • Partnered with the Brand Design team to provide key insights that informed WeWork’s 2022 rebrand

    • Contributed to WeWork’s successful 2021 IPO filing, providing insights-backed creative direction for the “Ways we Work” campaign 

Senior Design Strategist, Brand Partnerships
WeWork | San Francisco, CA | 2018 – 2020

  • Envisioned and developed innovative partnerships to enhance customer experience and boost membership value.

    • “Life in Motion” Brand Experience: Created a new brand and retail model targeting the Millennial Parent segment, driving engagement and lifetime value for both Kohl’s and WeWork

    • Led high-profile brand innovation workshops with executive stakeholders from Fortune 500 companies

Design Strategist
Rapt Studios | San Francisco, CA | 2017 – 2018

  • Delivered insights and strategies for building and scaling digital and physical brand experiences for clients. Worked closely with designers to implement and test solutions through agile development sprints.

    • The Schoolhouse, Google School for Leaders: Design strategy for the flexible furniture system

    • Brand Experience for Twitter employees at the San Francisco HQ, “The Roost” cafe

Design Strategist
Architecture + Information | New York, NY | 2013 – 2017

  • Developed brand design and strategies for new hospitality and real estate development projects, including Westside Market in NYC and Marshall’s Landing in Chicago.